ADV TRIBE · Founded 2018 · Mumbai, India
Born on
Indian Roads.
Over 20 years of riding. Himachal. Ladakh. Kashmir. Nepal. Bhutan. Every trail that Indian adventure motorcycling has to offer. ADV TRIBE didn't start in a boardroom. It started at the side of a mountain road, with a wrench and a problem that nobody else was solving.
The gear didn't exist.
So we built it.
In the early 2000s, if you wanted serious adventure touring accessories for your motorcycle in India, you had two options: compromise or import. Dipesh Shah, biomedical engineer, serial entrepreneur, and a rider since before most of his peers had licenses, chose neither. He started modifying his own Royal Enfield Thunderbird, fabricating custom parts in his garage, solving problems one ride at a time.
In 2018, after two decades of riding across India, Nepal, and Bhutan, and a lifetime of building gear that the market simply wouldn't provide, Dipesh founded ADV TRIBE with a single mandate: bring world-class adventure touring products to the Indian market, designed specifically for Indian roads, Indian conditions, and Indian riders.
Not adapted from European specs. Not overpriced imports. Products built from the ground up by people who actually ride, tested on the trails, passes, and river crossings that define adventure motorcycling in this country.
The Road
So Far.
The Road Calls
Dipesh begins his riding journey with overnight trips and 3 to 5 day rides across Maharashtra and beyond. It is on one of these early rides that he meets Gaurav Jani, the man whose passion for long-distance motorcycle travel would shape everything that followed.
Himachal, Ladakh and Kashmir
In June 2004, with Gaurav Jani's guidance and support, Dipesh completes his first major expedition, riding through Himachal Pradesh, Ladakh, and Kashmir just before turning 21. The scale of the journey, the terrain, the altitude, and the isolation make one thing very clear: the gear available in India was nowhere near good enough.
23 Years. Three Countries.
After riding across India, Nepal, and Bhutan over two decades, the accumulated experience becomes a blueprint. Every failed component, every improvised fix, every piece of kit that didn't survive a monsoon, all of it becomes the foundation of a product philosophy built entirely from field experience.
ADV TRIBE is Founded
The garage becomes a company. ADV TRIBE launches with a founding principle unlike any other accessory brand: we buy the motorcycles, we go on the rides, we identify the problems, then we build the solutions. No guesswork. No spec sheets from a desk. Products born entirely from the road.
KTM 390 Adventure: A New Chapter
As the KTM 390 Adventure transforms Indian adventure riding, ADV TRIBE becomes the first Indian brand to develop a comprehensive, purpose-built accessories range for the platform. The products sell out. The waitlist grows. The tribe expands.
Moto Camping & the Tribe Grows
ADV TRIBE expands beyond hardware into the full adventure lifestyle, including moto camping gear, cookware, and trail essentials. The brand begins running DIY Camping Rides, bringing riders together in the wild. Andharban. Dark forests. Night skies. The product becomes a community.
3,200+ Riders. Still Going.
Over 3,200 verified riders across India now trust ADV TRIBE gear on their machines. From the Himalayan passes to the Western Ghats, from Spiti to Coorg, ADV TRIBE accessories are on the road, in the field, earning their keep on every kind of terrain this country has to offer.
How We Build.
Ride First. Design Second.
Every ADV TRIBE product begins with a motorcycle purchase and a ride. We don't design from a brief; we design from experience. If we haven't felt the problem on a trail, we don't claim to have the solution.
Minimalist. Modular. Purposeful.
Our design philosophy rejects complexity for its own sake. Every component earns its weight. Every bracket serves a function. If something can be removed without compromising capability, it doesn't belong on the bike.
Made in India. Built for India.
Indian roads are not European roads. Our monsoons, our mountain passes, our river crossings, they demand different solutions. Everything we make is engineered specifically for the conditions you actually ride in.
experience
trust our gear
supported
Mumbai, India
The Founder
The Engineer
Who Rides.
Dipesh Shah is a biomedical engineer by training and a serial entrepreneur by nature. But above everything else, he is a rider. Starting with short overnight trips in 2003, he met Gaurav Jani on the road and in June 2004, just before turning 21, completed his first major expedition through Himachal Pradesh, Ladakh, and Kashmir. That journey set the course for everything that followed.
Over the next two decades, he rode across three countries, accumulated tens of thousands of trail kilometres, and built a private collection of custom-fabricated accessories because the industry simply wasn't delivering what serious Indian adventure riders needed.
ADV TRIBE is the natural conclusion of that journey. Not a business plan, but a rider's answer to a problem that had gone unsolved for too long.
- Background Biomedical Engineer · Serial Entrepreneur
- First major ride Himachal, Ladakh and Kashmir, June 2004
- Riding experience 23+ years across India, Nepal & Bhutan
- Introduced to riding by Gaurav Jani
- ADV TRIBE founded 2018 · Mumbai, India
- Design philosophy Minimalist · Modular · Field-tested
- On the road @wildchild_rides
Follow Dipesh's rides, camps, and trail adventures on Instagram.
Gear That Earns
Its Place.
Every ADV TRIBE product has been on a real ride before it reached your hands. We don't sell gear we haven't tested. We don't design for showrooms. We design for the road, the rough one, the wet one, the one that doesn't appear on any map.